Apple’s acquisition of Mobeewave
Apple has purchased Canadian company Mobeewave , which will allow it to create mobile pay hubs out of iPhones, Bloomberg reported. Before we embark on the journey of understanding what the Mobeewave acquisition represents for Apple, let’s take a brief overview of Apple as a company, what are their core businesses, what are they doing today, what acquisitions they made in the past and what can we expect for future ones. Moreover, we will introduce shifts in consumers’ behavior for a better understanding of underlying implications. Apple was founded in April 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with Wayne selling his shares back within 12 days period. The first commercial product for the company was the computer. Today their products include hardware, software, and services, some of the most popular ones are: - Mac, iPhone, iPad, Apple Watch for hardware, - macOS, iOS for software and - iTunes, Shazam, Apple Store, Genius Bar, and Apple Pay as repres...